Apple CEO Tim Cook took the most drastic step yet to address the growing furor over the company's beleaguered map application, saying he was "extremely sorry" for the frustration felt by customers and vowing to improve the program. "With the launch of our new Maps last week, we fell short on this commitment," Cook said in a statement, which was first reported on by TechCrunch. An apology from Apple is a rare thing, but the company has said sorry from time to time, including the "Antennagate" troubles two years ago with the iPhone 4. This time again, Apple has been forced to confront a problem publicly. The maps flap has allowed competitors such as Motorola Mobility take a swipe at the smartphone giant, and left it vulnerable to criticism.
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